An Overview of
the
Methodological
Approach of
Action
Research
Rory O’Brien
Faculty of
Information Studies, University of Toronto
obrienr@fis.utoronto.ca
1998
Citation:
O'Brien, R. (2001). Um exame da abordagem metodológica da pesquisa ação [An Overview of the Methodological Approach of Action Research]. In Roberto Richardson (Ed.), Teoria e Prática da Pesquisa Ação [Theory and Practice of Action Research]. João Pessoa, Brazil: Universidade Federal da Paraíba. (English version) Available: http://www.web.ca/~robrien/papers/arfinal.html (Accessed 20/1/2002)
Table of Contents
Situating Action Research in a Research Paradigm
Current Types of Action Research
Contextural Action Research (Action Learning)
Examples of Action
Research Projects
Case Study 1 - Development of nature tourism in the
Windward Islands
Action Research and Information Technology
Case Study 2 - Internet-based collaborative work groups in
community health
Case Study 3 - Computer conferencing in a learning
community
Commentary on the need for more research
“If you want it
done right, you may as well do it yourself.”
This aphorism may seem appropriate if you are a picky housekeeper, but
more and more people are beginning to realize it can also apply to large
corporations, community development projects, and even national
governments. Such entities exist
increasingly in an interdependent world, and are relying on Action Research as
a means of coming to grips with their constantly changing and turbulent
environments.
This paper will
answer the question “What is Action Research?”, giving an overview of its
processes and principles, stating when it is appropriate to use, and situating
it within a praxis research paradigm.
The evolution of the approach will be described, including the various
kinds of action research being used today.
The role of the action researcher will be briefly mentioned, and some
ethical considerations discussed. The
tools of the action researcher, particularly that of the use of search
conferences, will be explained. Finally
three case studies will be briefly described, two of which pertain to action
research projects involving information technology, a promising area needing
further research.
Action research
is known by many other names, including participatory research, collaborative
inquiry, emancipatory research, action learning, and contextural action
research, but all are variations on a theme. Put simply, action research is
“learning by doing” - a group of people identify a problem, do something to
resolve it, see how successful their efforts were, and if not satisfied, try
again. While this is the essence of the
approach, there are other key attributes of action research that differentiate
it from common problem-solving activities that we all engage in every day. A more succinct definition is,
"Action
research...aims to contribute both to the practical concerns of people in an
immediate problematic situation and to further the goals of social science
simultaneously. Thus, there is a dual
commitment in action research to study a system and concurrently to collaborate
with members of the system in changing it in what is together regarded as a
desirable direction. Accomplishing this
twin goal requires the active collaboration of researcher and client, and thus
it stresses the importance of co-learning as a primary aspect of the research
process."[i]
What separates
this type of research from general professional practices, consulting, or daily
problem-solving is the emphasis on scientific study, which is to say the
researcher studies the problem systematically and ensures the intervention is
informed by theoretical considerations.
Much of the researcher’s time is spent on refining the methodological
tools to suit the exigencies of the situation, and on collecting, analyzing,
and presenting data on an ongoing, cyclical basis.
Several
attributes separate action research from other types of research. Primary is its focus on turning the people
involved into researchers, too - people learn best, and more willingly apply
what they have learned, when they do it themselves. It also has a social dimension - the research takes place in
real-world situations, and aims to solve real problems. Finally, the initiating researcher, unlike
in other disciplines, makes no attempt to remain objective, but openly
acknowledges their bias to the other participants.
Stephen Kemmis has developed a simple model of the cyclical nature of the typical action research process (Figure 1). Each cycle has four steps: plan, act, observe, reflect.

Figure 1 Simple Action Research Model
(from MacIsaac, 1995)[ii]
Gerald Susman
(1983) gives a somewhat more elaborate listing. He distinguishes five phases to be conducted within each research
cycle (Figure 2). Initially, a problem
is identified and data is collected for a more detailed diagnosis. This is followed by a collective postulation
of several possible solutions, from which a single plan of action emerges and
is implemented. Data on the results of
the intervention are collected and analyzed, and the findings are interpreted
in light of how successful the action has been. At this point, the problem is re-assessed and the process begins
another cycle. This process continues
until the problem is resolved.

Figure 2 Detailed Action Research Model
(adapted from Susman 1983)[iii]
What gives action
research its unique flavour is the set of principles that guide the
research. Winter (1989) provides a
comprehensive overview of six key principles.[iv]
1) Reflexive critique
An
account of a situation, such as notes, transcripts or official documents, will
make implicit claims to be authoritative, i.e., it implies that it is factual
and true. Truth in a social setting,
however, is relative to the teller. The
principle of reflective critique ensures people reflect on issues and processes
and make explicit the interpretations, biases, assumptions and concerns upon
which judgments are made. In this way,
practical accounts can give rise to theoretical considerations.
2) Dialectical critique
Reality,
particularly social reality, is consensually validated, which is to say it is
shared through language. Phenomena are
conceptualized in dialogue, therefore a dialectical critique is required to
understand the set of relationships both between the phenomenon and its
context, and between the elements constituting the phenomenon. The key elements to focus attention on are
those constituent elements that are unstable, or in opposition to one
another. These are the ones that are
most likely to create changes.
3) Collaborative Resource
Participants
in an action research project are co-researchers. The principle of collaborative resource presupposes that each
person’s ideas are equally significant as potential resources for creating
interpretive categories of analysis, negotiated among the participants. It strives to avoid the skewing of
credibility stemming from the prior status of an idea-holder. It especially makes possible the insights
gleaned from noting the contradictions both between many viewpoints and within
a single viewpoint
4) Risk
The
change process potentially threatens all previously established ways of doing
things, thus creating psychic fears among the practitioners. One of the more prominent fears comes from
the risk to ego stemming from open discussion of one’s interpretations, ideas,
and judgments. Initiators of action
research will use this principle to allay others’ fears and invite participation
by pointing out that they, too, will be subject to the same process, and that
whatever the outcome, learning will take place.
5) Plural Structure
The
nature of the research embodies a multiplicity of views, commentaries and
critiques, leading to multiple possible actions and interpretations. This plural structure of inquiry requires a
plural text for reporting. This means
that there will be many accounts made explicit, with commentaries on their
contradictions, and a range of options for action presented. A report, therefore, acts as a support for
ongoing discussion among collaborators, rather than a final conclusion of fact.
6) Theory, Practice, Transformation
For
action researchers, theory informs practice, practice refines theory, in a
continuous transformation. In any setting,
people’s actions are based on implicitly held assumptions, theories and
hypotheses, and with every observed result, theoretical knowledge is
enhanced. The two are intertwined
aspects of a single change process. It
is up to the researchers to make explicit the theoretical justifications for
the actions, and to question the bases of those justifications. The ensuing practical applications that
follow are subjected to further analysis, in a transformative cycle that
continuously alternates emphasis between theory and practice.
Action research
is used in real situations, rather than in contrived, experimental studies,
since its primary focus is on solving real problems. It can, however, be used by social scientists for preliminary or
pilot research, especially when the situation is too ambiguous to frame a
precise research question. Mostly,
though, in accordance with its principles, it is chosen when circumstances
require flexibility, the involvement of the people in the research, or change
must take place quickly or holistically.
It is often the
case that those who apply this approach are practitioners who wish to improve
understanding of their practice, social change activists trying to mount an
action campaign, or, more likely, academics who have been invited into an
organization (or other domain) by decision-makers aware of a problem requiring
action research, but lacking the requisite methodological knowledge to deal
with it.
The main research
paradigm for the past several centuries has been that of Logical
Positivism. This paradigm is based on a
number of principles, including: a belief in an objective reality, knowledge of
which is only gained from sense data that can be directly experienced and
verified between independent observers.
Phenomena are subject to natural laws that humans discover in a logical
manner through empirical testing, using inductive and deductive hypotheses
derived from a body of scientific theory. Its methods rely heavily on
quantitative measures, with relationships among variables commonly shown by
mathematical means. Positivism, used in
scientific and applied research, has been considered by many to be the
antithesis of the principles of action research (Susman and Evered 1978, Winter
1989).
Over the last
half century, a new research paradigm has emerged in the social sciences to
break out of the constraints imposed by positivism. With its emphasis on the relationship between socially-engendered
concept formation and language, it can be referred to as the Interpretive
paradigm. Containing such qualitative
methodological approaches as phenomenology, ethnography, and hermeneutics,
it is characterized by a belief in a socially constructed, subjectively-based
reality, one that is influenced by culture and history. Nonetheless it still retains the ideals of
researcher objectivity, and researcher as passive collector and expert
interpreter of data.
Though sharing a
number of perspectives with the interpretive paradigm, and making considerable
use of its related qualitative methodologies, there are some researchers who
feel that neither it nor the positivist paradigms are sufficient
epistemological structures under which to place action research (Lather 1986,
Morley 1991). Rather, a paradigm of
Praxis is seen as where the main affinities lie. Praxis, a term used by Aristotle, is the art of acting upon the
conditions one faces in order to change them.
It deals with the disciplines and activities predominant in the ethical
and political lives of people. Aristotle contrasted this with Theoria - those
sciences and activities that are concerned with knowing for its own sake. Both are equally needed he thought. That knowledge is derived from practice, and
practice informed by knowledge, in an ongoing process, is a cornerstone of
action research. Action researchers
also reject the notion of researcher neutrality, understanding that the most
active researcher is often one who has most at stake in resolving a problematic
situation.
Kurt Lewin is
generally considered the ‘father’ of action research. A German social and experimental psychologist, and one of the
founders of the Gestalt school, he was concerned with social problems, and
focused on participative group processes for addressing conflict, crises, and
change, generally within organizations.
Initially, he was associated with the Center for Group Dynamics at MIT
in Boston, but soon went on to establish his own National Training
Laboratories.
Lewin first
coined the term ‘action research’ in his 1946 paper “Action Research and
Minority Problems”,[v]
characterizing Action Research as “a comparative research on the conditions and
effects of various forms of social action and research leading to social
action”, using a process of “a spiral
of steps, each of which is composed of a circle of planning, action, and
fact-finding about the result of the action”.
Eric Trist,
another major contributor to the field from that immediate post-war era, was a
social psychiatrist whose group at the Tavistock Institute of Human Relations
in London engaged in applied social research, initially for the civil
repatriation of German prisoners of war. He and his colleagues tended to focus
more on large-scale, multi-organizational problems.
Both Lewin and
Trist applied their research to systemic change in and between
organizations. They emphasized direct
professional - client collaboration and affirmed the role of group relations as
basis for problem-solving. Both were
avid proponents of the principle that decisions are best implemented by those
who help make them.
By the mid-1970s,
the field had evolved, revealing 4 main ‘streams’ that had emerged:
traditional, contextural (action learning), radical, and educational action
research.
Traditional
Action Research stemmed from Lewin’s work within organizations and encompasses
the concepts and practices of Field Theory, Group Dynamics, T-Groups, and the
Clinical Model. The growing importance
of labour-management relations led to the application of action research in the
areas of Organization Development, Quality of Working Life (QWL),
Socio-technical systems (e.g., Information Systems), and Organizational
Democracy. This traditional approach
tends toward the conservative, generally maintaining the status quo with
regards to organizational power structures.
Contextural Action Research, also sometimes referred to as
Action Learning, is an approach derived from Trist’s work on relations between
organizations. It is contextural, insofar as it entails
reconstituting the structural relations among actors in a social environment;
domain-based, in that it tries to involve all affected parties and
stakeholders; holographic, as each participant understands the working of the
whole; and it stresses that participants act as project designers and
co-researchers. The concept of
organizational ecology, and the use of search conferences come out of
contextural action research, which is more of a liberal philosophy, with social
transformation occurring by consensus and normative incrementalism.
The Radical
stream, which has its roots in Marxian ‘dialectical materialism’ and the praxis
orientations of Antonio Gramsci, has a strong focus on emancipation and the
overcoming of power imbalances. Participatory
Action Research, often found in liberationist movements and international
development circles, and Feminist Action Research both strive for social
transformation via an advocacy process to strengthen peripheral groups in
society.
A fourth stream,
that of Educational Action Research, has its foundations in the writings of
John Dewey, the great American educational philosopher of the 1920s and 30s,
who believed that professional educators should become involved in community
problem-solving. Its practitioners, not
surprisingly, operate mainly out of educational institutions, and focus on
development of curriculum, professional development, and applying learning in a
social context. It is often the case
that university-based action researchers work with primary and secondary school
teachers and students on community projects.
Action Research
is more of a holistic approach to problem-solving, rather than a single method
for collecting and analyzing data.
Thus, it allows for several different research tools to be used as the
project is conducted. These various
methods, which are generally common to the qualitative research paradigm,
include: keeping a research journal, document collection and analysis,
participant observation recordings, questionnaire surveys, structured and
unstructured interviews, and case studies.
Of all of the tools utilized by action researchers, the one that has been developed exclusively to suit the needs of the action research approach is that of the search conference, initially developed by Eric Trist and Fred Emery at the Tavistock Institute in 1959, and first implemented for the merger of Bristol-Siddley Aircraft Engines in 1960.
The search conference format has seen widespread development
since that time, with variations on Trist and Emery’s theme becoming known
under other names due to their promotion by individual academics and
consultants. These include Dannemiller-Tyson’s Interactive Strategic Planning,
Marvin Weisbord's Future Search Conference, Dick Axelrod's Conference Model
Redesign, Harrison Owen’s Open Space, and ICA’s Strategic Planning (Rouda 1995).
Search conferences also have been conducted for many
different circumstances and participants, including: decision-makers from
several countries visioning the “Future of Participative Democracy in the
Americas”;[vi]
practitioners and policymakers in the field of health promotion in Ontario
taking charge in an era of cutbacks;[vii]
and Xerox employees sorting out enterprise re-organization.[viii]
Eric Trist sums
up the process quite nicely -
"Searching...is
carried out in groups which are composed of the relevant stakeholders. The group meets under social island
conditions for 2-3 days, sometimes as long as five. The opening sessions are concerned with elucidating the factors
operating in the wider contextual environment - those producing the
meta-problems and likely to affect the future.
The content is contributed entirely by the members. The staff are facilitators only. Items are listed in the first instance
without criticism in the plenary session and displayed on flip charts which
surround the room. The material is
discussed in greater depth in small groups and the composite picture checked
out in plenary. The group next examines
its own organizational setting or settings against this wider background and
then proceeds to construct a picture of a desirable future. It is surprising how much agreement there
often is. Only when all this has been
done is consideration given to action steps..."[ix]
Figure 3 provides
a schematic of a typical search conference.
|
Pre-conference process |
· set up Advisory Group of local representatives · agree on process design and participants · use focus groups for preparation · invitations, distribution of introductory materials |
|
|
|
Introductory plenary |
introductions, review objectives, outline process, introduce first stage |
|
|
|
Small
group session 1 |
SCANNING THE ISSUE · past and present context · assess current situation · outline probable futures |
|
|
|
Presentation plenary |
reports from small groups, discuss directions, introduce second stage |
|
|
|
Small group session 2 |
DESIRED FUTURES · long-range visions · alternative / preferred futures |
||
|
Presentation plenary |
reports, review progress, introduction to third stage |
|
|
|
Small
group session 3 |
OPTIONS FOR CHANGE · constraints and opportunities · possible futures |
|
|
|
Presentation plenary |
reports, define strategic tasks / actions, select key tasks, form task groups |
|
|
|
Task Group sessions |
TASK GROUP MEETINGS |
|
|
|
Final plenary |
Task Group reports, discuss future contacts, create new Advisory Group |
|
|
|
Post-conference
process |
· report distributed · follow-up contacts · Advisory Group facilitates meetings of Task Groups · feedback on proposed actions · further search conferences · widen network · continuing evaluation of outcomes |
|
|
Figure 3 - Search Conference
(adapted
from The ABL Group, 1997)[x]
Upon
invitation into a domain, the outside researcher’s role is to implement the
Action Research method in such a manner as to produce a mutually agreeable
outcome for all participants, with the process being maintained by them
afterwards. To accomplish this, it may
necessitate the adoption of many different roles at various stages of the
process, including those of
planner leader
catalyzer facilitator
teacher designer
listener observer
synthesizer reporter
The
main role, however, is to nurture local leaders to the point where they can
take responsibility for the process.
This point is reached they understand the methods and are able to carry
on when the initiating researcher leaves.
In
many Action Research situations, the hired researcher’s role is primarily to
take the time to facilitate dialogue and foster reflective analysis among the
participants, provide them with periodic reports, and write a final report when
the researcher’s involvement has ended.
Because
action research is carried out in real-world circumstances, and involves close
and open communication among the people involved, the researchers must pay
close attention to ethical considerations in the conduct of their work. Richard
Winter (1996) lists a number of principles:
·
“Make sure
that the relevant persons, committees and authorities have been consulted, and
that the principles guiding the work are accepted in advance by all.
·
All
participants must be allowed to influence the work, and the wishes of those who
do not wish to participate must be respected.
·
The
development of the work must remain visible and open to suggestions from
others.
·
Permission
must be obtained before making observations or examining documents produced for
other purposes.
·
Descriptions
of others’ work and points of view must be negotiated with those concerned
before being published.
·
The
researcher must accept responsibility for maintaining confidentiality.”[xi]