Bio Business: Combining Business and Activism

FOR IMMEDIATE RELEASE

April 23, 1993 - Toronto, Canada

Bio Business International: Combining Activism with Business

Bio Business International of Toronto, thrives by demonstrating the kind of combination of ethics and business management seen far too little in mainstream corporate offices. The company markets terra femme, a body and environmentally-friendly pure cotton tampon.

Says CEO Wilhelmina Nolan, " I found the purest, safest, most responsibly made tampon available in the world, and I market it with care. I do it for three reasons. One, the product is outstanding. I also need to support my children and my work with women and children. "

Nolan emphatically states that most tampons contain ingredients that risk women's health at unecessarily. Chlorine bleach, found in tampon fibers produces deadly by-products like dioxin, PCBs, CFCs, and furan, These chemicals are known to cause cancer, kill and cause mutations in life forms, including humans. The rayon fibers commonly found in leading brands of tampons are well known to increase a woman's chances of contracting menstrual Toxic Shock Syndrome.

Nolan says "My Terra Femme tampons provide an alternative to the risks of conventional tampons. They're made from 100% medical-grade cotton, so they don't come apart in our bodies), and are hygienically sterilised with oxygen bleach. And they're a great tampon too!"

Ms. Nolan shares the profits from the tampons in expanding her community work. She is founder and president of Project Esperance, a 111 unit non-profit housing development in Toronto for women and children survivors of assault and abuse. A survivor herself, Wilhelmina uses her difficult experiences to benefit others like her.

"It's time that women take control of situations that affect us. Including control of where we live and what we buy for ourselves and our families. We have the right and the responsibility to do everything in our power to stay in control of our lives."

About her business: "My being in a for-profit business is providing an example of commitment to social responsibility that I feel all businesses should be showing. And my successful background in non-profit administration and community activism has provided me with the skills I need to succeed in business and fulfill my altruistic vision of a better world."

Wilhelmina Nolan brings a refreshing breath of air to business today. Her ethical approach is indicative of the positive thinking that is required by business to bring us out of a turbulent economy.

Contact: Wilhelmina Nolan, President

Bio Business International, 78 Hallam Street, Toronto, Canada M6H 1W8.