Bio Business Launches unique Internet ad

TORONTO -- Bio Business International launched an innovative advertising campaign today, ignoring conventional media in favour of mounting their ad on the Internet. Their web site address is http://www.biobiz.com/terrafemme/

Using QuickTime animation technology, the ad pokes fun at the fantasy of at least one famous lover.

"We're pointing out that if a lover really wants to be a tampon, they should be specific about being a non-chlorinated, pure cotton tampon."

The ad depicts one of Bio Business's Terra Femme tampons pushing a conventional tampon off the screen -- and off the market.

"We wanted to have some fun with this media -- and get our message across," said Bio Business president Willi Nolan.

"The evidence indicting chlorine-bleached rayon tampons in women's health problems is mounting," says Nolan. "We're offering a non-chlorine bleached, natural cotton alternative."

The Terra Femme web site also provides many links to information about women's health and environmental issues and tampons.

NOTE TO MEDIA: For scientific papers and supporting documentation, or to request the "Terra Femme meets 'Trust Me,' the Prince of Tampons" video version of the Internet animation, contact Bio Business at: (416) 539-8548, or via email at admin@biobiz.com

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Bio Business International, Inc., 78 Hallam Street, Toronto, Ontario, CANADA M6H 1W8
ph. 416.539.8548 | fax 416.539.9784 | hoffice@biobiz.com