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Fair Trade

What Is Fair Trade?
How to Identify Fair Trade Goods
Get Involved in the Fair Trade movement!
More Information on Fair Trade

What Is Fair Trade?

Fair Trade is an alternative approach to conventional international trade which promotes social equity, economic security, and sound environmental practices. Its goal is to contribute to sustainable development by improving market access for disadvantaged producers. It works to a set of values and objectives that seek to improve living standards and achive a fairer distribution of income and influence. It is a parntership between all of the people involved in the trading process-producers, workers, traders, and consumers.

Fair Trade Criteria include:

  • Paying a fair wage in the local context
  • Offering employees opportunities for advancement
  • Providing equal employment opportunities for all people
  • Engaging in environmentally sustainable practices
  • Being open to public accountability
  • Building long-term trade relationships
  • Providing healthy and safe working conditions within the local context
  • Providing financial and technical assistance to producers whenever possible
  • Ensuring that there is no abuse of child labor

Some of the benefits of Fair Trade are:

  • Values and preserves traditonal cultures
  • Generates fair income for thousands of artisans around the world
  • Educates consumers about trade and cultures
  • Promotes people-to-people ties among artisans, traders, and consumers
  • Gender equity: 70% of craft artisans are women
  • Provides resources for education, health care, and community development
  • Promotes environmental stewardship
  • Supplements income in between harvest cycles, when rural communities most need income
  • Promotes democratic participation in cooperative group structures
  • Ensures that artistic technologies in indigenous cultures are passed on to the next generations

Fair Trade is growing, with global fair trade product sales estimated to amount to $US 300-500 million in retail sales per year.

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How to Identify Fair Trade Goods

The easiest way to recognize fairly traded goods is to look for a label which is recognized by the Fairtrade Labelling Organization (FLO), an international umbrella organization which coordinates national fair trade initiatives. FLO collects data and ensures the audit of all Fairtrade labelled products from the producer to the supermarket shelf.

In Canada, the most recognizable fair trade label, especially for coffee is Transfair:

Look for these labels from around the world which are also recognized by the FLO:

Other labels which indicate ethical consumer choices are:

Rugmark indicates rugs which were made free of exploitive child labour.
The Forest Stewardship Council identifies wood which is managed according to internationally, agreed social and environmental principles and criteria.

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Get Involved in the Fair Trade movement!

At coffee shops and in restaurants, always drink fair trade coffee.

When you order coffee, always ask for Fair Trade. An increasing number of stores now offer at least one fair trade option.

Fill out customer comment cards and ask the manager to carry at least one fair trade line.

Encourage your community organization or workplace to purchase Fair Trade products for fundraisers, employee rewards, and organizational gifts. Serve Fair Trade coffee at coffee hour or other events.

Share Fair Trade products with your friends and neighbors. Let them know about the difference that their purchasing choices make in the lives of crafts producers and farming communities in the Third World.

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More information on Fair Trade

Transfair: www.transfair.ca

Fairtrade Labelling Organization: www.fairtrade.net

Global Exchange: www.globalexchange.org

Fair Trade Federation: www.fairtradefederation.com

Ten Thousand Villages: www.villages.ca

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