1 Statistics Canada reports trade statistics for ‘culture goods’ – original and mass produced goods that contain cultural content, and that result from creative expression, including books; magazines; newspapers; films; videos; DVDs; sheet music; CDs; cassettes; paintings; photographs; sculptures; ornaments and figurines; architectural plans, designs and drawings; advertising materials; and museum exhibits. While the value of Canada’s exports (all industries) grew by 49 percent between 1996 and 2004, cultural goods exports grew by an astonishing 92 percent over the same period. See www.statcan.ca/english/freepub/87-007-XIE/2005001/data.htm for cultural goods export data and strategis.ic.gc.ca/sc_mrkti/tdst/tdo/tdo.php#tag for exports in all industries.

2 See Quart, A. February 26, 2006. ‘Guided by (many, many) voices.’ New York Times Magazine.

3 For a more detailed discussion of the importance of creativity in the contemporary economy, and the role of city-regions as centres of creative activity, see: Florida, R. 2003. Rise of the Creative Class. Basic Books; Jacobs, J. 1970. The Economy of Cities. Vintage; Landry, C. 2002. Imagination and Regeneration: Cultural Policy and the Future of Cities. Council of Europe; and Markusen, A. and King, D. 2003. The Artistic Dividend: The Arts’ Hidden Contributions to Regional Development. Project on Regional and Industrial Economics: Humphrey Institute of Public Affairs.

4 Unless otherwise specified, all references to ‘Toronto’ in this document refer to the Toronto region. Accordingly, corresponding statistical information is reported for the Toronto Census Metropolitan Area.

5 City of Toronto, 2003. Culture Plan for the Creative City.

6 Telephone correspondence with Toronto International Film Festival Group, February 2006 and Toronto Fringe Festival Newsletter, February 2006.

7 This includes attendance at over 230 organizations that receive annual funding by the Toronto Arts Council, attendance at the City’s Major Cultural Organizations and the City’s Local Arts Service Organizations. City of Toronto Culture Division. 2005. Culture Plan Progress Report. [Available at www.toronto.ca/culture/pdf/Culture-Plan-Progress-Reportpdf.pdf]

8 Royal Ontario Museum website: www.rom.on.ca.

9 Art Gallery of Ontario, 2004-2005. Annual Report. [Available at www.ago.net/www/annual_report/pdfs/04-05.pdf]

10 For more information on cultural participation, please see the Strategies for Creative Cities Toronto Case Study. [Available at www.utoronto.ca/progris/web_files/creativecities]

11 Word on the Street website: www.thewordonthestreet.ca/toronto.php.

12 Caribana website: www.caribana.com.

13 Pride website: www.pridetoronto.com. 2003 media estimates.

14 Florida’s definition of the ‘creative core’ includes the creative occupations referred to in this report (‘Bohemians’ in his schema), plus Computer and Mathematical, Life Science, Physical, and Social Science, and Education, Training, and Library occupations. See Florida, R. 2002. Rise of the Creative Class. New York: Basic Books.

15 Statistics Canada. 2001. Census of Population.

16 For further details on occupational data, please see the Strategies for Creative Cities Toronto Case Study. [Available at www.utoronto.ca/progris/web_files/creativecities]

17 The Bohemian Index measurement includes authors, designers, musicians, composers, actors, directors, painters, sculptors, artist printmakers, photographers, dancers, artists, and performers. Florida, R. 2002. Rise of the Creative Class. New York: Basic Books.

18 For more data on Toronto’s multicultural population, please see the Strategies for Creative Cities Toronto Case Study [Available at www.utoronto.ca/progris/web_files/creativecities] and Gertler, M.S. and Vinodrai, T. 2006. “The creative city: theory, evidence and the challenge for Europe.” Special session on Technology, Talent, and Tolerance in European Cities. Presented at the 102nd Annual Meeting of the Association of American Geographers, Chicago, Illinois. March 7-11, 2006.

19 Statistics Canada, 2001. Census of Population.

20 Compiled from Ontario Ministry of Training, Colleges, and Universities, 2001. Employment Profile: A Summary of the Employment Experience of 2000-2001 College Graduates six months after graduation. [Available at www.edu.gov.on.ca/eng/document/serials/eprofile00-01/profile.pdf]

21 For more information on Regent Park Focus, please see: www.catchdaflava.com/Regent_20Park_20Focus.

22 Schools Without Borders website: www.schoolswithoutborders.com/SWB/About/
?section=organizations&subsection=InnerCity

23 Compiled by City of Toronto, Economic Development Division. Source data: Statistics Canada, 2001. Census of Population.

24 People for Education. 2004. “Arts in Ontario Schools.” Press Release. [Available at http://www.peopleforeducation.com/releases/2004/may25_04.html]

25 CBC Radio. December 31, 2005. Kardinal Offishall Interview on Big City, Small World and January 6, 2006. Jelleestone Interview on Here and Now.

26 Walcott, R. May 29, 2006. “The Disenfranchised.” The Bulletin: University of Toronto. No. 18.

27 Toronto was the first city in North America to launch this event, based on the popular European model. Over one weekend each year, visitors can gain free access to architecturally and/or culturally significant buildings that are usually not open to the public or that normally charge an entrance fee. Doors Open Toronto website: www.doorsopen.org.

28 For further information on the Point Community Development Corporation, please see: www.thepoint.org.

29 Creative London website: www.creativelondon.org.uk.

30 This figure differs from that of 62,000 employed in ‘creative occupations’ (see page 13) in that it counts all those employed in creative industries (see page 8 for list of included industries), no matter their particular occupation. For example, those working on financial or administrative tasks are included in order to accurately reflect total employment in firms whose primary product or service is creative in nature.

31 Data available for this report was at the four-digit, 2001 Census, North American Industry Classification System code level. Therefore, the definition of creative industries in this report is more conservative than that reported in the City of Toronto 2003 Culture Plan and other Statistics Canada Reports on Cultural Industries.

32 Statistics Canada. 2005. Canadian Business Patterns.

33 For data comparing Toronto with other North American regions, please see the Strategies for Creative Cities Toronto Case Study. [Available at www.utoronto.ca/progris/web_files/creativecities]

34 Annual Labour Force Survey data was used to calculate growth over the 1991-2004 period.

35 The relative size and performance of the Toronto CMA’s creative industries are shown in Figures 2 through 4. Three measures are simultaneously indicated on these charts: the number of employees in creative industries within the region (indicated by the relative size of the ‘bubble’), the average annual job growth rate for the sector (along the horizontal axis), and the relative employment concentration – or Location Quotient – of the sector (along the vertical axis). A Location Quotient (LQ) above 1 indicates that the region is more specialized in that sector than the rest of Canada (or North America in the case of Figure 4). Sectors closest to the upper-right corner exhibit the strongest employment concentration and a strong positive growth rate.

36 Despite the fact that motion picture and video industries and the sound recording industry are discrete, due to data suppression for several years associated with Labour Force Survey data, the sound recording industry has been combined with motion picture and video industries when calculating growth rates from 1991-2004. For similar data suppression issues, the ‘Publishing Industries’ bubble in Figure 3 combines newspaper, periodical, book and database publishers with software and new media publishers.

37 Employment in creative occupations is used for comparisons to US jurisdictions. US occupational census data was the most compatible data format at the time this report was produced. For more information on employment rankings, please see the Strategies for Creative Cities Toronto Case Study. [Available at www.utoronto.ca/progris/web_files/creativecities]

38 Occupational data is the most suitable comparable measure of employment with US jurisdictions because it captures the self-employed, while other U.S. industry data sources do not.

39 Deloitte & Touche LLP and Affliated Entities, 2005. Economic Contribution of Toronto’s Culture Sector. Final report prepared for the City of Toronto. The Deloitte and Touche report uses a slightly broader definition of creative industries than what is used in this report. The 2001 employment figures used by Deloitte and Touche were taken from Coish, D. 2004. Census Metropolitan Areas as Culture Clusters. Ottawa: Statistics Canada.

40 Coish, D. (Statistics Canada). 2004. Census Metropolitan Areas as Culture Clusters. Ottawa: Statistics Canada.

41 For more detail on Toronto’s creative sectors, please see the Strategies for Creative Cities Toronto Case Study. [Available at www.utoronto.ca/progris/web_files/creativecities]

42 Toronto Film and Television Office Film Facts Page: www.toronto.ca/tfto/stats.htm  and City of Toronto Key Industry Clusters: Film and Television Profile: www.toronto.ca/economic_profile/film.htm.

43 For more information on Toronto’s film and television sector, please see the Toronto Film and Television Office website: www.toronto.ca/tfto.

44 City of Toronto Key Industry Clusters: Design Profile: www.toronto.ca/economic_profile/design.htm. 

45 Coish, D. (Statistics Canada) (2004) Census Metropolitan Areas as Culture Clusters. Ottawa: Minister of Industry. [Available at http://dsppsd.pwgsc.gc.ca/Collection/Statcan/89-613-MIE/89-613-MIE2004004.pdf]

46 Statistics Canada, 2004. Canadian Business Patterns.

47 Pacienza, A., December 2005. “Canuck rock bands turned heads around the world in 2005.” CTV News. [Available at www.ctv.ca/servlet/ArticleNews/story/CTVNews/
20051214/year_music_051214?s_name=junos2006&no_ads
=]

48 Statistics Canada, 2001. Census of Population. Four-digit National Occupational Classification code level.

49 According to Canadian Business Patterns data, Toronto had 191 (both for- and non-profit) performing arts companies in 2004.

50 For a clear-eyed analysis of the challenges Toronto faces in retaining its homegrown creative talent in the face of strong competition – particularly from south of the border, see Grant, P. and Wood C. 2004. Blockbusters and Trade Wars: Popular Culture in a Globalized World. Douglas & McIntyre.

51 Office of the Mayor of New York City. May 10, 2006. Mayor Bloomberg Announces $30 Million Annual Increase in City Financing for Film Production Tax Credit Program. Press Release. San Francisco Film Commission. April 4, 2006. San Francisco Passes First Film and Television Incentive Program in California. Press Release.

52 See Design Industry Advisory Committee. 2004. Design Matters: DIAC Design Industry Study. [Available at www.dx.org/diac/research]

53 For more information on these projects, please see: http://musicofficecoop.com, www.nydesigns.org, www.creativebusinessaccelerator.co.uk.

54 For details on the Creative London Creative Capital Fund, please see: www.ccfund.co.uk.

55 City of Toronto Economic Development Division. 2006. Making the Link: Advancing Design as a Vehicle for Innovation and Economic Development.

56 Interview with Ilse Treurnicht (MaRS CEO). March 2006. For more information, please see www.marsdd.com.

57 Telephone correspondence with Reid Henry (Artscape). March 2006.

58 Interview with City of Toronto, Culture Division. September 2005.

59 Ministry of Municipal Affairs and Housing, 2005. Examples of Powers Under Proposed Legislation for Toronto. Backgrounder. [Available at www.mah.gov.on.ca/userfiles/HTML/nts_1_25869_1.html]

60 Eligh, B. February, 2006. ‘Consultation Launches for Pilot Design Review Panel.’ Novae Res Urbis.

61 Charlton, M. February, 2006. Spaced Out: TAPA Helps Theatre Community Deal with Loss of Space. Toronto Arts Coalition.

62 Toronto Waterfront Revitalization Corporation website: www.towaterfront.ca.

63 For detailed information on support bodies impacting the creative economy in Toronto, please see the Strategies for Creative Cities Toronto Case Study. [Available at www.utoronto.ca/progris/web_files/creativecities]

64 For more information on New York’s creative industries, please see Keegan, R. and Kleiman, N. 2005. Creative New York. New York: Center for an Urban Future. [Available at www.nycfuture.org/images_pdfs/pdfs/CREATIVE_NEW_YORK.pdf]

65 Chan, S. April 5, 2006. ‘New York City is Establishing an Office to Support Arts Groups.’ New York Times.

66 London Development Agency. 2004. Creative London: Vision and Plan.

67 Please see Creative London website: www.creativelondon.org.uk/server.php?show=nav.009004002.

68 See the following websites for more information on these projects: www.thecarlu.com, www.ocad.on.ca/about/campus/sharp_centre.htm.

69 Adonis Huggins of Regent Park Focus is the first to be profiled.

70 Manchester City Council. 2004. Manchester Appoints Creative Director. Press Release [Available at www.manchester.gov.uk/news/2004/mar/create.htm] and correspondence with Susan Hunt (Manchester Marketing Co-ordination Unit). March 2006.