Top 10 Tips for Legal Marketing Success

  1. Work with client's accounts departments to make sure your billing practice works with their accounting needs.
  2. Calendar ahead for legal needs from closed files.
  3. Rewrite legal research memos into articles for publication outside the legal profession.
  4. Develop individual lawyer "fact sheets."
  5. Monitor referrals.
  6. Identify individuals who are obstacles to marketing.
  7. Create your own personal marketing action plan.
  8. Conduct internal marketing audits.
  9. Monitor and train telephone receptionists.
  10. Use audio-visual aids in 'dog and pony' shows.

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    AT PDG Inc., we always deliver more than we promise. Here's four more tips...

  11. Prepare and review regular reports showing where marketing programs and efforts are working and where they are not.
  12. Initiate the firm's first conscious marketing activities.
  13. Be sure that every job applicant (even those not hired) receives material about the firm and its specialty areas.
  14. Debrief after social, education and community events to get names and addresses for possible follow up.