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Published On: Jul 14, 2004 08:24 AM
Total entries in this category:
Published On: Jul 14, 2004 08:24 AM
Bike lane bike shop provides commuters with neighbourly service
Cycle Therapy opens its doors to Toronto's East-end community
East-end cycling commuters have a new resource to help keep them on the road.
On July 17, Cycle Therapy opens its doors alongside one of Toronto's newest bike lanes,
at the corner of Dundas Street East and Boston Avenue, just east of Carlaw.
An open, welcoming space that emphasizes service over sales, Cycle
Therapy focuses on the needs of the urban cyclist. The shop specializes
in repairs and will offer regular public workshops on basic bike maintenance.
"Our goal is to make cycling a more viable primary mode of transportation,
providing similar service standards as those available to motorists" says Tomás
Berinstein, the store's founder. "You can get an oil change at 7:00
a.m. on a weekday, but good luck trying to get your flat tire patched."
Cycle Therapy's operating hours will reflect
commuters' needs, with early
morning openings and extended evening hours throughout the working week.
Customers waiting for repairs can relax on one of the shop's indoor
couches or enjoy the sun in Cycle Therapy's parkette , while reading cycling
magazines or surfing the Internet through free wireless access.
In case of longer repairs, free bicycles will be available on
loan.
"We want people to feel comfortable, with no attitude or sales
pressure," says Sherri Byer, Cycle Therapy's mechanic and cycle therapist.
"Above all, we wantto keep you riding."
On Saturday, July 17, Cycle Therapy will be holding its grand opening
at 123 Dundas Street East.
From 10 a.m. to 5 p.m., everyone is invited to come enjoy a new
community space, learn about bikes, and meet other cycling enthusiasts.
Throughout the day, Sherri Byer will be providing free workshops on bike fit,
fixing flats and safety checks. Early birds will receive free water bottles, while
balloons andface painting will be available for children all day.
Meet the staff:
Tomás Berinstein is the co-founder and former chief technology
officer for Grocery Gateway Inc., one of North America's most successful
online grocery delivery services. A serial entrepreneur and avid cyclist,
he's lived inToronto's east end for the past 10 years.
Sherri Byer is a certified bicycle mechanic, and a dedicated urban
commuter and cycle tourist. She brings seven years of repair experience to
Cycle Therapy and is a great supporter of educating cyclists, believing that the
confident cyclist will also be a dedicated cyclist.
Contact Information:
Sherri Byer or Tomás Berinstein
Cycle Therapy
1233 Dundas Street East
(416) 778-6473
morning openings and extended evening hours throughout the working week.
Customers waiting for repairs can relax on one of the shop's indoor
couches or enjoy the sun in Cycle Therapy's parkette , while reading cycling
magazines or surfing the Internet through free wireless access.
In case of longer repairs, free bicycles will be available on
loan.
"We want people to feel comfortable, with no attitude or sales
pressure," says Sherri Byer, Cycle Therapy's mechanic and cycle therapist.
"Above all, we wantto keep you riding."
On Saturday, July 17, Cycle Therapy will be holding its grand opening
at 123 Dundas Street East.
From 10 a.m. to 5 p.m., everyone is invited to come enjoy a new
community space, learn about bikes, and meet other cycling enthusiasts.
Throughout the day, Sherri Byer will be providing free workshops on bike fit,
fixing flats and safety checks. Early birds will receive free water bottles, while
balloons andface painting will be available for children all day.
Meet the staff:
Tomás Berinstein is the co-founder and former chief technology
officer for Grocery Gateway Inc., one of North America's most successful
online grocery delivery services. A serial entrepreneur and avid cyclist,
he's lived inToronto's east end for the past 10 years.
Sherri Byer is a certified bicycle mechanic, and a dedicated urban
commuter and cycle tourist. She brings seven years of repair experience to
Cycle Therapy and is a great supporter of educating cyclists, believing that the
confident cyclist will also be a dedicated cyclist.
Contact Information:
Sherri Byer or Tomás Berinstein
Cycle Therapy
1233 Dundas Street East
(416) 778-6473
Posted: Tue - July 13, 2004 at 01:28 PM