Participatory democracy - together we have a voice

Voluntary - consumers and goods/service providers choose to join freely

Critical awareness - so that we may think and act to further our values

Economic leveling - reduce the great disparity between rich and poor

Local/Global connections - support our earth/human family near and far

Sustainability - organize and consume selectively for the 7th generation

Justice - support fair treatment for the earth and all living beings

Nonviolence - practice peace in our organizing and our purchasing

Open-minded - recognize our varied ability to make economic choices

Inclusive - reflect the bountiful and different realities in which we live

Community-focused - encourage local production wherever possible

Unity - overcome loneliness through common work and play

Integrity - no money changes hands in exchange for ads or endorsement

Cooperation - support work in common rather than in competition