Visual media such as videos and television have not been a major factor in promoting SRI. Perhaps the subject material is a bit too dry for all but documentary-style news programs. There have been instances, however, where conferences have been videotaped and the tapes made available to SRI aficionados afterwards, but this is the exception rather than the rule.
And, in general, the social investment community has been too
poor to spend what is needed to produce quality advertisements
The following are three instances where visual media have been
used to communicate SRI ideas.
Videotaped events of the Students for Responsible Business, including
that of Socially Responsible Banking and Investing Forum
Georgetown University November, 1994,
Interested parties may purchase video editions of the Toronto
and Vancouver sessions of the SIO's Spring 1997 Citizens' Forum
There seems to have been no television programs or lengthy documentaries
strictly about social investment, but SRI has been the focus of
several short news pieces.
"In early 1992, NBC Nightly News did a feature on socially
responsible investing. They looked for someone who would appear
on camera to criticize the practice but couldn't find anyone who
would. Now, this does not mean that the field or the people in
it are perfect. It means that social investing has arrived as
a major factor in financial services."