"The concept of Corporate Responsibility is the cornerstone
of our operations. And as such, it affects and is reflected in
everything we do. Every decision we make. Every action we take.
It is reflected in the banking products we develop, and how they
can be used in positive ways. It involves the relationship we
have with our employees and the kind of workplace and culture
we are creating together. It defines the partnership we have with
our members, and how we encourage members to have a voice in our
operations and the direction we take - what issues we support,
what actions we take to address them. It is seen in our commitment
to encouraging responsible banking, and providing tools for members
to meet their financial goals and manage their money wisely.
It relates to human values, social issues, the environment, creating
communities that are economically and socially vibrant, and building
a more sustainable society and economy. And it refers to how we
use our resources as a bank to effect positive social change.
Our focus is on four 'affinity' areas that concern us and our