Table of Contents
Links are to categories on the book's weblog. Each category holds entries relevant to the chapter.
Chapter 1. A World Of Choices 1.1. A Short Modern History Of Choice 1.2. MarketThink 1.3. Wanted: A Better Way To Think About Choices 1.4. Jack Shops At Wal-Mart 1.5. Book Outline Chapter 2. Good Choices And Bad Outcomes 2.1. Jack And Jill's Ugly Divorce 2.2. Prisoner's Dilemma 2.3. Choosing The Right Words 2.4. Choosing The Right Starting Point 2.5. Further Reading Chapter 3. Private Choices And Public Failures 3.1. Jill Drops A Coffee Cup 3.2. Choosing Our Environment 3.3. Choosing Our Cities 3.4. Further Reading Chapter 4. Arms Races And Red Queens 4.1. Jack Keeps Up With The Joneses 4.2. A Selection Of Arms Races 4.3. Choosing To Be Cool 4.4. From Commodity to Status Symbol Chapter 5. Co-Operation And Its Limits 5.1. Enduring Love 5.2. Choosing To Reciprocate 5.3. Choosing Not To Compete 5.4. Choosing In Groups And Crowds 5.5. Choosing Temptation 5.6. Further Reading Chapter 6. Divide And Conquer 6.1. Choosing Not To Vote 6.2. Companies And Individual Choice 6.3. The Market As A Public Good Chapter 7. That Obscure Object Of Desire 7.1. Buying Sneakers At Whimsley Mall 7.2. Identifying The Real Choice 7.3. Too Many Equilibria Chapter 8. Join Or Get Run Over 8.1. Fictional Herds 8.2. A Selection Of Herd Choices 8.3. Choosing Our Schools 8.4. Choosing Our Technologies 8.5. Fooled By Randomness 8.6. Further Reading Chapter 9. The Devil You Know 9.1. Jack Goes To The Movies 9.2. Choosing Our Fashions 9.3. Choosing Our Culture 9.4. Jill Buys A Lemon 9.5. A Basket Of Lemons 9.6. Choosing Where To Eat 9.7. Further Reading Chapter 10. Free To Choose, But Exploited 10.1. Power, Relationships, and Context 10.2. Choosing Stability 10.3. Choosing To Be Exploited Chapter 11. Beyond Whimsley 11.1. The Ultimatum Game 11.2. Jill Hits The Ceiling 11.3. Choosing To Reject 11.4. A Backward Glance Bibliography
Copyright © 2006 Tom Slee